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Case Studies

 

Allstate Insurance

Juice For Good Activation

Aspen, CO & Chicago, IL

Each of the last 4 years, we have produced an experiential type of
activation for Allstate Insurance, in conjunction with the Aspen Ideas Festival, in Aspen, CO.

 

This project exemplifies the creative nature of our brand activations and thinking outside of the box. This particular client ask was highly logistical and heavy on production value, all while in an extremely remote location.  Production items had to be created in advance and all shipped in, due to the limited assets locally.

 

We branded a juice truck with targeted messaging and also a variety of juice bottles that conveyed Allstate's philanthropic endeavors. Each flavor was carefully chose and specially manufactured just for this event.

 

Between 6000-7000 people pass through our Aspen activation site each
summer and we have also executed this same concept in Chicago; where 19,000 consumers experienced our activation in 4 days, during Chicago Ideas Week 2016.

 

Leo Burnett

Annual Awards & Holiday Party

10 Consecutive Years Producing 

We have co-produced this particular event, with Leo Burnett, for 10 consecutive years running.  This annual carnival of chaos holds a special place in our heart as this particular production is always heavy on creative concepting, elaborate décor,  contains a wide variety of theatrical lighting and sound elements as well as spectacular effects.  

Stage production is always the highlight with as many as 10 DJ's spinning, 4 bands thumping and multiple live performance artists entertaining the crowd at any given moment!  The fun just keeps coming and coming!

The guests are always amazed and mesmerized as we threw one performance after another their way. Everything from Oversized Evil Clowns on Stilts to Grinder Girls and Chainsaw Jugglers...9 different DJ’s...including DJ Jazzy Jeff himself! 80 Artists and performers in all!

Car2Go

Dibs Activation             

4 Locations in 5 Days

Various Sites Throughout Chicago

Edelman PR asked us to partner with them and execute a unique “Dibs Street Art Project” for their client Car2Go.  We were responsible for everything from A-Z; which included location scouting and securing locations, working with the city on permitting and regulations, executing the client's vision, prop fabrication, supplying staff, artists and brand ambassadors, consumer engagement and making sure the clients messaging was conveyed to passersby’s. 

 

In 1 week, activate in 5 different Chicago locations, build completely different 15-foot-high art installations each day and in 4 hours.  Then deconstruct it, load up all of the assets and ship it off to the next location, to start all over again the following day. Estimated  attendance was 25,000.

 
 

Network Distribution

Corporate 50th Anniversary Party

Featuring Earth Wind & Fire 

Create a spectacular 50th corporate anniversary party for 400 VIP guests and include innovative themes & décor, food & beverage service in a variety of ways and then present Earth Wind & Fire as the headliner.

 

We rented out the entire House of Blues Chicago, themed 3 of the venue's floors in different decades; which all included performances, period actors, lighting, sound, and décor, then incorporated a variety of specialty themed food offerings to enhance the e overall experience of each decade. While we presented a variety of options, the client chose the 60’s, 70’s and 80’s; which made for a very eclectic evening.

 

This event was heavy on creative concepts, specialty created décor, execution and production value.

Pantene

Braid Bar - Fuel Your Strong

Other Partners: Target & Fly Wheel

Los Angeles, CA & Chicago, IL

Client Ask: Create a multi-city activation for the launch of a new product line and packaging.

Solution: We partnered with Fly Wheel Studios in New York, Los Angles and Chicago to create a one of a kind braid bar experience for patrons as they entered for classes.  3 onsite beauty salon style stations were designed and available for class attendees to have their hair styled compliments of Pantene. 

 

Participants were not only treated to complimentary hair stylings by local hairdressers, but they were also inspired by our brand ambassadors; who  introduced them to the new products. Patrons were also given branded swag bags filled with a variety of items to include some of the great new Pantene products.

 

Classes lasted an hour, so we would then reset and execute this activation all over again.  The activation lasted for 8 hours in each location, then  packed up and shipped to the next city to duplicate the activation.  

 
 

Union League Club Chicago

6 Floors, 8 Themes, 2000 Guests

Annual Member Gala

Client Ask: Create a massive 6 floor event; where each floor was immersed in its own theme; while also tying each of the themes into a master theme for the entire venue.

Solution: Each year we turn their venue into a living breathing work of art.  This particular year the theme was James Bond.  So we  transformed 7 different floors, of the club, into 7 different iconic James Bond Movies. 

 

Each floor came complete with stunning specialty themed décor and over-sized props, amazing movie appropriate food samplings, unique cocktails, lots of movie specific entertainment and a variety of characters, from each movie, to match their environment/movie.

 

The 2000 guests that traversed the 6 floors couldn’t have been more entertained!  They were treated to everything from Casino Royale to From Russia With Love and Live And Let Die to Diamonds Are Forever.  We have created and co-produced this event each of the last 4 years and this video bests sums up the overview.

 

Kraft - Grey Poupon

Extra Expensive Taste Test

Chicago, IL 

Client Ask: Deign and execute an onsite brand activation that begs to answer the question...what is Grey Poupon Extra Expensive?!?!

Solution: This particular experiential event took place at the internationally famed Laver Cup Fan Fest; which was held in Lot C of the United Center. This experiential event had guests comparing Grey Poupon  to Grey Poupon “Extra Expensive”. The event was executed over 4 days as over 12,000 consumers attended. 

 

The activation site included an 800 square foot interactive café and sampling area.  The footprint included both indoor and outdoor seating areas, designed for comfort and relaxation, charging stations and social media photo opportunities.  The centerpiece was a sampling station; where guests could compare the 2 styles of Grey Poupon.  Food offerings changed multiple times daily, so guests could test their palates on a variety of items.

 

The 4 activation days were captured on video as cameras were rolling!  We created a recap video that portrayed the overall guest experience, consumer testimonials and general opinions. This final product is what was submitted to Kraft for review.  

 

Latin School Gala

Biennial Gala & Fundraiser

Chicago, IL 

Client Ask: Create a immersive Gala which took parents back in time to the High School Dance. 

Solution: Each floor came complete with stunning specialty themed décor and over-sized balloon props, amazing food samplings, unique cocktails,  and a variety of entertainment stations, from liquor cotton candy, to the sounds of the Dj & School Marching band.