The Unilever x Shoprite Juntos campaign celebrated Hispanic heritage and togetherness through community-driven activations.
Unilever x Shoprite Juntos Campaign
The Unilever x Shoprite Juntos campaign honored Hispanic heritage and unity through community-focused events. Initially starting with two events, it grew to include 14 activations across twelve locations. The main objective was to foster an engaging atmosphere that encouraged cultural inclusivity while enhancing product visibility. This collaboration between Unilever and Shoprite aimed to strengthen their relationship with Hispanic communities and boost customer engagement through impactful interactions and brand experiences.
Power in Numbers
600
Attendees at 8 Different ShopRite Store Activations
New York & New Jersey
Locations
Consumers experienced an array of brand-driven activities at the Juntos events. An exclusive gift-with-purchase offer incentivized immediate sales, where guests who brought a receipt showing a Unilever product purchase, received a custom Juntos-branded tote. Interactive stations like the hair braiding bar, prize wheel, and inflatable soccer game enhanced the connection between the audience and Unilever’s brands. These touchpoints created memorable experiences that engaged guests while promoting key product lines in a culturally relevant context.
Volunteers